Let us be part of your team

Nowadays your Internet presence is indeed the main factor of your business success, even if you don’t sell online. Many companies used to pay little attention to their web site, which was just a static and rather secondary element in their communication. As the Worldwide Web increasingly becomes your main business environment and the primary marketplace, you need to rethink your whole online presence.

Your site needs to be efficient to drive high quality traffic (visitors who are already interested in what you offer) and, even more important, to convert a substantial part of your visits into the actions you need: downloading your brochure, making a call to your sales line, visiting your nearest store, booking your services, purchasing your products or acting in many other ways.

Competing online

Many of the steps you need to take are just commonsense and quite similar to what you would do out of the Web. But many others are closely related to how things work online, and this is sometimes very different from the way they work in traditional market channels.

Take for instance your competitors. Out there you’re competing with the other companies in your industry. Online, you may be competing with completely different sites who happen to drive traffic by legitimately targeting the same keywords as you. A proper Web Marketing strategy becomes then crucial as your sales may drop or boom depending on your ability to get visitors and have them act as you need. This is where Search Engine Marketing (SEM, a specific area of Web Marketing) and Search Engine Optimization (SEO) come in.

SEO and Web Marketing

Site Raising is a consultancy which pioneers the Search Engine aspects of Web Marketing and masters SEO to the benefit of its customers. Because over 80 % of the Web traffic is Search Engine generated, struggling for Search Engine exposure (whether organic, paid or both) is now central to your business success. Marketing your products or services via the search engines requires optimizing your sites and the way your content is created and made available. Our efforts will be addressed to obtaining the highest possible position for your sites in the organic (free) results, the paid results or both.

Now, you may have seen some websites which promise immediate top 10 placement and similar fantasies. In the best case scenario they will simply do nothing and you will just lose some money. In the worst case, they will spam the Search Engines and use ilegitimate tricks that will result in your website getting banned, that is, disappearing from the Search Engines and being thus unable to obtain traffic.

While the needed investment is normally not very high, Search Engine Marketing (SEM) requires time, patience, effort and sometimes a thorough rethinking of your whole online presence after an in-depth analysis of your current sites. There are many honest consultancies out there, but there are also tricksters who may cause serious damage. Even if you choose to hire a SEM consultancy firm other than Site Raising, we strongly advice you to check their methods and avoid the “instant success” traps.

Site Raising's guidance

We propose to guide you through the fascinating process of making your Web presence a new and possibly huge source of income. We shall interiorize your business to develop a thorough strategy involving all aspects of your online marketing. What we offer is to walk together along a path you willnot regret you took. Let us be part of your team.